As a marketer, there’s nothing quite like sending out an email and seeing the results. It’s the best part of your job! But let’s face it: some emails are more effective than others. In order to get your message across to recipients (and keep their attention), you need to think about what they want to hear and make sure your emails address their needs. Great email campaigns are about more than just sending out generic messages that could be sent by anyone. They’re personalized, helpful, and engaging – and these five types of emails are essential to any email marketing campaign. Read on to find out about each of them! 

Welcome Email as a Way to Get Acquainted with Your Customers

Welcome emails are a great way to introduce yourself to your new customers. It should have a personal touch, be short and to the point, and include a call-to-action that encourages them to sign up for your newsletter or other offers. You can also use it as an opportunity to ask for feedback from your clients on how they like their experience so far with you.

Reminder Email as a Marketing and Strategic Object 

Reminders are a great way to get people back to your site and remind them of the value of your product or service. For example, if you have a product that people need to sign up for and pay for before they can use it, you may want to send an email reminder before the deadline arrives so they don’t forget about it (and therefore lose out on potential revenue). Or maybe you have an annual membership that renews every year – you could send out a reminder in early January asking members if they want their renewal payment sent automatically or if they’d rather do it manually this time around.

They can be sent at different times, depending on what makes sense for your business, for instance: 

  1. Reminder 1: A week after the purchase 
  2. Reminder 2: Three days before the event (e.g., wedding) 
  3. Reminder 3: One day before the event

Last Chance Email as a Means for Driving Purchases

Last Chance Emails are sent to people who have not completed an action in your marketing campaign. For example, if you have an email campaign collecting leads and the person hasn’t responded or taken any action on the first email, then you can send one more time asking them to complete their registration process.

This type of email has a very high open rate and response rate because it’s more personal than spammy sales pitches based on data analysis algorithms like those used by other companies selling similar products/services.

If you’re going to send a Last Chance Email, make sure that the copy is written from the perspective of your target customer. Ask yourself: “What would I want to read in this situation?” If you can’t answer that question with a clear and concise response, then your email will not be effective at all. Here is the article called How To Write A Last Chance Email That Really Drives Sales | Blog Selzy, where you can read more about it. 

Email Promo Codes as a Way to Ramp Up Sales

Promo codes are a great way to encourage repeat business and referrals. If you want to give away free products, use promo codes instead of discounting the price of your product or service. This will help you maintain higher margins while still giving customers an incentive to buy from you again in the future. According to Voucherify, emails that contain coupon codes have, on average, a 34% higher open rate.

Here are some examples:

  • Offer a free month’s worth of service if they refer someone else who signs up for service (e.g., “Refer a friend and get 2 months free!”).
  • Offer discounts on additional products/services when customers purchase something through your website (e.g., “Buy this software package now and get $100 off our next training course!”).

Survey Emails as a Way to Get Feedback

Survey emails are a great way to get feedback from your customers, and they can also help you learn more about your customer base. You can use surveys to improve your product or service based on what people like or don’t like about it. Survey emails can also be used to create new products and services based on what people want out of them. For example, if one of the questions in your survey asks, “Is there anything else we could do for you?” then it would be easy for someone who answers yes or no to write down exactly what they mean by “something else.”

Surveys are an excellent way for companies that have been around for a while but haven’t really grown much in recent years (or decades) because their business model was outdated before they even started selling goods/services online.

To Sum It Up

With this in mind, we hope that you have a better understanding of the types of emails you are better to send to your customers. Remember that it doesn’t matter if they are B2B or B2C, the key thing is that they are personalized and engaging. The more personalization there is in an email, the more likely it will be opened by its recipient!